Existing PJ Smoothie Posters

Here is some Background information I have researched on PJ Smoothies as a company.

The smoothie’s category has seen strong growth for the last five years. This year however, the category is declining, largely due to the ‘credit crunch’ as people don’t have as much money to spend on buying expensive food & drinks. PJ’s is perfectly positioned to be the affordable drink that gives the same taste experience as the higher priced brands. PJ’s has a 5% share of the smoothie’s category, with its key competitors being Innocent, supermarket branded smoothies (e.g. Tesco smoothies) and Tropicana smoothies.

PJ’s have the vision to become a ‘natural, but funky’ brand in the future. They know PJ’s is at the right price and that the product tastes great, but PJ’s currently has low brand awareness and doesn’t really mean much for consumers. They want to be the Doritos of the smoothie market – a brand that consumers look to for something cool, but doesn’t cost the earth – a product that speaks to the youth, without isolating the masses. 

Below are some existing posters already being used my PJ Smoothies. 

The above poster i feel works really well. It is simple and effective showing the customer its cheap price straight away.