Triple Fitness- Final Presentation Boards

Final Merchandise

Once again after rebranding, I then went on to redesign the personal trainers gym kit... below are to options for both men and women......

             Women's

                    Men's

Final Business Card & Development

After re looking at this live brief, I decided to change my original business card. After crits i had, and then re talking with the client, I discussed with him that having a kettle bell on the business card limits his branding, and if he ever decided to specialise in anything else he would have to change his whole branding. So after redesigning my logo, I considered playing around with the idea of triple once again with the three lines. Below are some designs i came up with.......

Front

Back

Then looking back at these and doing some research on existing business card, i wanted them to stand out and have some concept behind them. This is when i came up with my final idea/design. The idea is to have a pass holder that clips on to you, and on there is the website printed on it so if the card is not inside then all the information can be accessed through the website. Inside the pass holder is a blank gym card with all Ricardos information on, so it is a business card/gym card, because if anyone wants to join the gym they simply hand the business card in and then their photo, name and id number will be printed on to the card. Below are the final designs for this......

Final Logo

After looking back at my original final logo, I decided it wasn't really working... so I went back to the drawing board and developed my ideas further. Below are some development ideas for the final logo, where i decided to play on the idea of triple. 

From these I redesigned my final logo which is below. The three lines represent the word triple. I feel it works a lot better and gives across the message triple fitness a lot better than my previous logo. 

Merchadise

To fit in with the colour theme, after much investigation of colour themes and what images to use, here are a selection of final ideas for a water bottle, vest top and gym shorts. Other material i am going to consider are trainers, gym bag, possibly sports bra and boxers, towel, swimming shorts. These are all considerations at the moment to make triple fitness into a gym brand to up Ricardos status. 

Final Business Card

After much investigation and idea generations, below are my final design for the business card. I decided to make it double sided with the logo on one side and the contact information on the other. I also used imagery of a kettle bell on both sides, the front being semi-full picture of a kettle bell, and the back being a section of the kettle bell handle. 

Front Back

Final Logo

After many considerations and investigation, i thought a soly type based logo would work best, and then within the business card and merchandising i would possibly include imagery. Below is my final logo for triple fitness in different colour combinations. 

initial logo designs

Below are some starter logo designs i produced, but after looking back at them i felt some aspects worked but as a whole something was definitely lacking. After my crit, and the feedback i got over my enitial designs that i previously posted, i definitely agreed that it needed simplifying.

The Logos above, my intention was to simplify it by using the outline of the kettle bell, and then simply the initials of Triple Fitness in the centre, but when evaluating these i dont feel they work as a logo at all. 

The Logos above, i do feel are one off the strongest but still far from finished. I don't think the blurred lines work, so a possibility is using a solid curved line, and i do feel even though the typeface chosen gives a sense of movement, I feel it is a little to obvious. 

The idea here was to have the logo split in to three to represent the word triple. The reasoning behind it being called triple fitness is because it gives you three things when you use kettle bells. 

1-Health

2-Fitness

3-Endurance

I do feel thought, that there is far to much going on for it to be a logo. 

I tried encorporating a man using weights within the kettle bell, but i dont think it works as a logo, as i feel it is starting to look unprofessional, and you can see the typeface has not been considered. 

Logo for Personal Trainer

Here is a few design ideas for a logo i am designing for a personal trainer who specialises in kettlebells. The whole idea behind the name Triple fitness is the 3 benefits that come out of using a kettlebell, endurance, Health and Fitness. He wanted to have the kettlebell within the logo.

Below is an image of a kettle bell. 

Below are some of my original design ideas........