Wednesday, 11 November 2009

initial logo designs

Below are some starter logo designs i produced, but after looking back at them i felt some aspects worked but as a whole something was definitely lacking. After my crit, and the feedback i got over my enitial designs that i previously posted, i definitely agreed that it needed simplifying.



The Logos above, my intention was to simplify it by using the outline of the kettle bell, and then simply the initials of Triple Fitness in the centre, but when evaluating these i dont feel they work as a logo at all. 

The Logos above, i do feel are one off the strongest but still far from finished. I don't think the blurred lines work, so a possibility is using a solid curved line, and i do feel even though the typeface chosen gives a sense of movement, I feel it is a little to obvious. 

The idea here was to have the logo split in to three to represent the word triple. The reasoning behind it being called triple fitness is because it gives you three things when you use kettle bells. 
1-Health
2-Fitness
3-Endurance

I do feel thought, that there is far to much going on for it to be a logo. 


I tried encorporating a man using weights within the kettle bell, but i dont think it works as a logo, as i feel it is starting to look unprofessional, and you can see the typeface has not been considered. 





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