Final Business Card & Development

After re looking at this live brief, I decided to change my original business card. After crits i had, and then re talking with the client, I discussed with him that having a kettle bell on the business card limits his branding, and if he ever decided to specialise in anything else he would have to change his whole branding. So after redesigning my logo, I considered playing around with the idea of triple once again with the three lines. Below are some designs i came up with.......

Front

Back

Then looking back at these and doing some research on existing business card, i wanted them to stand out and have some concept behind them. This is when i came up with my final idea/design. The idea is to have a pass holder that clips on to you, and on there is the website printed on it so if the card is not inside then all the information can be accessed through the website. Inside the pass holder is a blank gym card with all Ricardos information on, so it is a business card/gym card, because if anyone wants to join the gym they simply hand the business card in and then their photo, name and id number will be printed on to the card. Below are the final designs for this......