After my crit, discussing with people in the studio and analyzing my 1st idea, I realised that it wasn't really working because all the vegetables grew at different times, some you couldn't grow in England etc....
After going back to the drawing board, my next idea was grow your own season, tackling the problem of vegetables not growing at the same time. some initial ideas for packaging are below.....
When i started designing these I even though it tackled one issue i had, i felt it didn't have much depth to it, it was something that had done before so it was lacking originality.
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