Below are some initial sketches for out concept. The idea was to draw more attention on the fact the Metro was free, as well as it being the thing that starts most peoples day off.
Below is the concept we had of catch the Metro before they fly. The idea of the posters below was to have the paper aeroplanes made up of the metro newspaper.
We came up with the slogan 'The Early Bird Catches Metro', below are some initial computer designs for this concept.
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